Customer Signal
Audit.

For each channel below: confirm whether you're capturing it, centralizing it, and using it for product decisions. Most teams are surprised by gaps in points 7–12.

1. 01
   App Store reviews — iOS + Android. Are you ingesting them? How often?
   CapturedCentralizedSources:
2. 02
   Support tickets — in your help desk and email. Are themes surfaced or just resolved?
   CapturedCentralizedTool:
3. 03
   Slack #E8C97Ack channels — internal + customer. Who reads them? Who tags?
   CapturedCentralizedChannels:
4. 04
   Sales call notes — objections, feature asks, lost-deal reasons. Where do they land?
   CapturedCentralizedTool:
5. 05
   Customer Success conversations — QBRs, renewal calls, churn interviews.
   CapturedCentralizedTool:
6. 06
   In-product feedback widgets — do you have one? What % of users use it?
   CapturedCentralized% users:
7. 07
   Public roadmap submissions — Canny / portal / GitHub Issues / Discourse.
   CapturedCentralizedTool:
8. 08
   Reddit / X / community — competitors named, your product named.
   CapturedCentralizedTool:
9. 09
   Survey data — NPS, CSAT, custom. Are open-ended responses readable + searchable?
   CapturedCentralizedTool:
10. 10
    User interview transcripts — tagged by theme? Searchable across interviews?
    CapturedCentralizedTool:
11. 11
    Competitor signal — their reviews, their changelog, their pricing changes.
    CapturedCentralizedMethod:
12. 12
    The "human router" — is one person manually relaying feedback between teams? (This is the silent silo.)
    Yes (risk!)NoWho:

Score

Channels captured (out of 12): ______    Channels centralized: ______

Lower than 8 captured? You have a customer signal problem, not a prioritization problem. Fix capture first.