Survey Question
/ Bank.

How To Use This Bank

Don't run all 50. Pick 3–7 questions for one use case, write them yourself in the customer's language, and ship. The single best survey is short and arrives at the right moment — not long and "comprehensive."

• Survey-fatigue rule: <2 minutes total time. That's roughly 5–7 questions if one is open-ended.
• Always include one open-ended question. Numbers tell you "what" — the open response tells you "why." It's where the gold is.
• Trigger off behavior, not calendar. Day-7 activation survey fires when the user has used the product for 7 days — not 7 days after signup.
• Tag responses as signals. One churn-exit response = one signal. In MindBacklog you can route survey responses to the same triage queue as Slack and support tickets.

1. NPS — Net Promoter Score (4 Questions)

1. 01
   "On a scale of 0–10, how likely are you to recommend [Product] to a colleague or friend?"

   Likert 0–10 Use when: quarterly relationship NPS — the canonical version.
2. 02
   "What's the main reason for your score?"

   Free text Use when: always paired with Q1 — the score is useless without the why.
3. 03
   "What would have to change for you to give us a 9 or 10?"

   Free text Use when: targeting passives (7–8) — this is where promoters get made.
4. 04
   "Which best describes your role? (IC / Manager / Director / VP+ / Founder)"

   Multiple choice Use when: segmenting NPS — ICs and execs always score differently.

2. CSAT — Customer Satisfaction (5 Questions)

1. 05
   "How satisfied were you with [interaction]? (Very dissatisfied → Very satisfied)"

   5-point scale Use when: post-support-ticket, post-onboarding-call, post-feature-launch.
2. 06
   "What did we do well?"

   Free text Use when: paired with CSAT — surfaces what to keep doing.
3. 07
   "What could we have done better?"

   Free text Use when: paired with CSAT — the only field where dissatisfied users explain themselves.
4. 08
   "Was your issue resolved? (Yes / Partly / No)"

   Multiple choice Use when: support CSAT — satisfaction without resolution is theater.
5. 09
   "How well did the support agent understand your problem? (1–5)"

   Likert 1–5 Use when: routing CSAT to coaching — understanding precedes resolution.

3. CES — Customer Effort Score (4 Questions)

1. 10
   "[Product] made it easy for me to [task]. (Strongly disagree → Strongly agree, 1–7)"

   Likert 1–7 Use when: post-task — CEB-validated single best churn predictor.
2. 11
   "How much effort did you personally put in to [get answer / complete task]? (Very low → Very high)"

   5-point scale Use when: post-support — "low effort" wins keep customers more than "delight."
3. 12
   "Where did you get stuck, if anywhere?"

   Free text Use when: friction-finding — named friction = roadmap input.
4. 13
   "How many tools did you switch between to complete this task?"

   Multiple choice 1/2/3+/5+ Use when: workflow integration analysis — tool-switching is invisible effort.

4. Activation — Post-Signup, Day 7, Day 30 (6 Questions)

1. 14
   "What were you hoping [Product] would help you do?"

   Free text Use when: 24h post-signup — their JTBD in their words, before product shapes their answer.
2. 15
   "Have you had your 'aha' moment yet? What was it — or what's blocking it?"

   Free text Use when: Day 7 — aha-moment timing predicts retention.
3. 16
   "How would you feel if you could no longer use [Product]? (Very disappointed / Somewhat / Not disappointed)"

   3-point Use when: Day 30 — Sean Ellis PMF survey. 40%+ "very disappointed" = PMF signal.
4. 17
   "What type of person do you think would benefit most from [Product]?"

   Free text Use when: Day 30 — ICP discovery from the people who already love you.
5. 18
   "What's the main benefit you've gotten?"

   Free text Use when: Day 30 — positioning copy lives in these answers.
6. 19
   "What almost stopped you from signing up?"

   Free text Use when: Day 7 — objections you can defuse on the landing page.

5. Feature Validation — Pre-Build & Post-Launch (6 Questions)

1. 20
   "How are you solving [problem] today?"

   Free text Use when: pre-build — if no one is solving it, no one wants it solved.
2. 21
   "If [Product] shipped [capability], how would you use it in your week?"

   Free text Use when: pre-build — specific use cases beat thumbs-up.
3. 22
   "On a scale of 1–5, how important is [capability] to you?"

   Likert 1–5 Use when: triangulating with Q23 — importance × satisfaction = the Kano gap.
4. 23
   "How satisfied are you with [current capability] today? (1–5)"

   Likert 1–5 Use when: pre-build — high importance + low satisfaction = build now.
5. 24
   "Did the new [feature] save you time, cost you time, or no change?"

   3-point Use when: post-launch — the "cost you time" answers are the urgent fixes.
6. 25
   "What would make this feature 10× more useful?"

   Free text Use when: post-launch — the v2 roadmap writes itself.

6. Churn — Exit Survey (6 Questions)

1. 26
   "What's the primary reason you're cancelling? (Price / Missing feature / Bug / Switched to competitor / No longer need / Other)"

   Multiple choice Use when: cancellation flow — the structured signal, fast.
2. 27
   "Tell us more — what specifically wasn't working?"

   Free text Use when: paired with Q26 — the specifics are how you decide to fix vs. ignore.
3. 28
   "If you switched to a competitor, which one?"

   Free text Use when: competitive intel — better than analyst reports and free.
4. 29
   "Was there a specific moment when you decided to leave?"

   Free text Use when: surfaces the trigger event — usually a single bug or pricing change.
5. 30
   "What would have to be true for you to come back?"

   Free text Use when: defines the "win-back" criteria with their words attached.
6. 31
   "Can we follow up to learn more? (Yes / No)"

   Yes/No Use when: 1 in 8 will say yes — the most valuable PM call you'll ever take.

7. Pricing — Van Westendorp Price Sensitivity Meter (4 Questions)

Van Westendorp's PSM uses 4 questions that triangulate the acceptable price range and the "indifference price." Plot the cumulative curves; intersections give you the optimum and the boundary points.

1. 32
   "At what price would [Product] be so expensive you would not consider buying it?"

   Currency Use when: defining the "too expensive" boundary.
2. 33
   "At what price would [Product] be so cheap you'd question its quality?"

   Currency Use when: defining the "too cheap" boundary — reveals the credibility floor.
3. 34
   "At what price would [Product] start to feel expensive but you'd still consider it?"

   Currency Use when: upper margin of acceptable.
4. 35
   "At what price would [Product] feel like a bargain — great value for the money?"

   Currency Use when: lower margin of acceptable.

8. Onboarding — Mid-Onboarding Pulse (6 Questions)

1. 36
   "How clear was the next step at every point? (Always / Mostly / Sometimes / Rarely)"

   4-point Use when: 48h after signup — "Sometimes" or worse = leak in funnel.
2. 37
   "Where did you get stuck, if anywhere?"

   Free text Use when: identifies named friction inside the onboarding flow.
3. 38
   "Did you finish setup in one session, or did you stop and come back?"

   2-choice Use when: detecting drop-off anchor points — multi-session = friction or scope.
4. 39
   "Was there anything missing that you expected to find?"

   Free text Use when: surfaces the "wait, where's X?" gap before they ticket.
5. 40
   "How likely are you to invite a teammate this week? (1–5)"

   Likert 1–5 Use when: predicts team activation — multi-seat retention is much higher.
6. 41
   "What part of setup felt most worth it — even if it took time?"

   Free text Use when: the steps people thank you for — double down, don't trim.

9. Open Feedback — General Health Pulse (4 Questions)

1. 42
   "What's one thing we could do that would make [Product] meaningfully better for you?"

   Free text Use when: quarterly — the highest-leverage open question PMs ever ask.
2. 43
   "What's the most annoying thing about [Product] right now?"

   Free text Use when: paper-cut detection — small UX fixes that compound retention.
3. 44
   "If we shipped one thing in the next 90 days, what should it be?"

   Free text Use when: priorities are blurry — forces customers to single-pick.
4. 45
   "Anything we haven't asked that you think we should know?"

   Free text Use when: closing question on every survey — catches what your script missed.

Bonus: 5 Universal Closers

1. 46
   "Can we email you to follow up? (Yes / No)"

   Yes/No Use when: every survey — permission to talk later.
2. 47
   "Would you be willing to do a 20-min call?"

   Yes/No Use when: research recruiting — converts survey into pipeline.
3. 48
   "Can we share your feedback (anonymized) with the team?"

   Yes/No Use when: GDPR / privacy clarity — opens internal sharing.
4. 49
   "How did you first hear about [Product]?"

   Free text Use when: attribution — the post-signup answer beats UTM in accuracy.
5. 50
   "Is there anyone we should send a discount/credit to as a thank-you?"

   Free text Use when: referral activation — warm path, no awkward "share with friends."