Feedback Channels — Connect All Your Sources
Overview
Channels are the integrations that bring customer feedback into MindBacklog. Each channel connects to an external source, automatically pulls new data on a schedule, and sends it to the AI for classification and analysis.
How to get there: The Mind → Channels in the left sidebar.
7 Channel Types
📧 Email Mapping
Forward support emails or customer feedback to a dedicated email address. MindBacklog connects to the inbox and automatically processes each email as a signal.
Email Channel
When creating an Email channel, you'll configure specific email server details. MindBacklog connects and checks for new emails at your plan's configured frequency. Each email becomes a signal with sender, subject, and body preserved.
MindBacklog does not yet support custom user-domain email addresses directly. If you'd like to use a custom email address (e.g., [email protected]), you can set it up on your end and configure forwarding to the email address specified when creating the channel in MindBacklog. The forwarded emails will be processed by AI normally.
Create a dedicated email like [email protected] on your mail provider and set up a forwarding rule to your MindBacklog channel email. This keeps your main inbox clean while ensuring nothing gets missed.
🔗 REST API
Programmatically push signals from any system — CRM tools, customer success platforms, internal tools, custom scripts.
REST API Channel
Create the channel and you'll receive an API key. Use this key to send signal data (title, body, source, metadata) from any system. Signals are processed by the AI in real-time.
The REST API channel turns MindBacklog into an intelligence layer API. Feed it data from Intercom, Zendesk, Salesforce, or any tool — and get AI-classified, auto-linked signals back.
📱 App Store Reviews (Apple & Google)
Automatically pull reviews from the Apple App Store and Google Play Store.
App Store Channels
Apple App Store: Provide your app's App Store URL. MindBacklog scrapes recent reviews on schedule.
Google Play: Provide your app's Play Store URL. Same mechanism.
💼 Slack Integration
Capture feedback directly from Slack conversations using the slash command (/mb) or message shortcuts.
Slack Channel
Connect your Slack workspace from Integrations → Native Apps (in the left sidebar, under "The Mind"). Users can type /mb [feedback] in any connected channel to send signals directly to MindBacklog.
📝 Web Form
A simple hosted form where users can submit feedback directly. Embed it on your website or share the link.
Web Form Channel
Create the channel, customize the form fields, and copy the embed code or direct URL. Submit feedback via the form and it flows directly into your Intelligence Hub.
💬 Feedback Widget
A small embeddable widget that sits in the corner of your web application.
Widget Channel
Create the channel and copy the JavaScript embed snippet. Paste it into your web application's HTML before the closing </body> tag. Users can click the widget to submit feedback without leaving your app.
🕷️ Web Scraper
Crawl any public web page for content relevant to your product — review sites, forums, community pages.
Scraper Channel
Provide a URL and configure the crawl depth. MindBacklog can crawl even JavaScript-heavy pages and extract relevant feedback content.
Don't want to add channels manually? Use our AI Discovery Engine to find your competitors automatically. See the Competitor Discovery Guide to learn more.
Channel Settings
Each channel has configurable settings:
- Weight — How much influence signals from this channel have on priority scoring (default: Medium). High-weight channels produce signals with more scoring impact.
- Sync Frequency — How often the channel polls for new data. Determined by your plan: Starter (monthly), Growth (bi-weekly), Scale (weekly).
- Status — Active or inactive. Inactive channels stop polling.
Each signal processed by the AI costs 1 AI credit on the Starter plan. Growth and Scale plans include unlimited signal processing. Keep this in mind when connecting high-volume channels on Starter.